Creative Direction @ Riot Games
2020 — CURRENT
Creative Direction @ Riot Games
2020 — CURRENT
Creative Direction
ART Direction
Design
Motion
Prototyping
Copywriting
Strategy
Client Mgmt
Client side
Pitched
In four years at Riot Games, I've worked on 15+ campaigns, 50+ major productions, and served as vision-holder for an entire esport —
It all started in the Summer of 2019 when Riot brought in the agency I worked for to concept on the thematic for Worlds 2020. Fast-forward to Spring 2020 and joining the crew to work on two small films…
Well what started as two became four, and four became leading the entire creative expression of an all-new esport from the ground up for the next four years.
Tackling brand guidelines, trophy designs, campaign after campaign, broadcast graphics, content shows, social templates, YouTube thumbnails, and oh so much more!
2024 CAMPAIGNS
Game and Sport, closer than ever
2023 CAMPAIGNS
Evolving our connection to storytelling
RANK UP!
Helper
Masters Tokyo
Jun 9, 2023
Redefining VCT creative with an all-new art and storytelling approach —
Team Rank Up!
Helper
A VCT Manga
Jun 9, 2023
An 81 page one-shot manga to pay homage to the culture, region, and moment of the 2023 season —
One More
Helper
Champions Los Angeles
Aug 1, 2023
Capturing all of the One More's of life, love, and legendary moments of esports play —
RANK UP!
Helper
Helper
Masters Tokyo
Jun 9, 2023
Redefining VCT creative with an all-new art and storytelling approach —
Team Rank Up!
Helper
Helper
A VCT Manga
Jun 9, 2023
An 81 page one-shot manga to pay homage to the culture, region, and moment of the 2023 season —
One More
Helper
Helper
Champions Los Angeles
Aug 1, 2023
Capturing all of the One More's of life, love, and legendary moments of esports play —
RANK UP!
Helper
Helper
Masters Tokyo
Jun 9, 2023
Redefining VCT creative with an all-new art and storytelling approach —
Team Rank Up!
Helper
Helper
A VCT Manga
Jun 9, 2023
An 81 page one-shot manga to pay homage to the culture, region, and moment of the 2023 season —
One More
Helper
Helper
Champions Los Angeles
Aug 1, 2023
Capturing all of the One More's of life, love, and legendary moments of esports play —
2022 CAMPAIGNS
Imagining alternate realities
Become the Nightmare
Helper
Masters Reykjavík
Apr 9, 2022
Embracing a tonal narrative 110%, from promo to agent reveal —
False Gods [True Idols]
Helper
Masters Copenhagen
Jul 9, 2022
Experimenting with living key art and pro representation —
FEAR/NONE
Helper
Champions İstanbul
Aug 30, 2022
Taking over the world, one earth eating trophy at a time —
Become the Nightmare
Helper
Helper
Masters Reykjavík
Apr 9, 2022
Embracing a tonal narrative 110%, from promo to agent reveal —
False Gods [True Idols]
Helper
Helper
Masters Copenhagen
Jul 9, 2022
Experimenting with living key art and pro representation —
FEAR/NONE
Helper
Helper
Champions İstanbul
Aug 30, 2022
Taking over the world, one earth eating trophy at a time —
Become the Nightmare
Helper
Helper
Masters Reykjavík
Apr 9, 2022
Embracing a tonal narrative 110%, from promo to agent reveal —
False Gods [True Idols]
Helper
Helper
Masters Copenhagen
Jul 9, 2022
Experimenting with living key art and pro representation —
FEAR/NONE
Helper
Helper
Champions İstanbul
Aug 30, 2022
Taking over the world, one earth eating trophy at a time —
2021 CAMPAIGNS
Laying a foundation for years to come
Evolve or Die
Helper
Masters Iceland
May 23, 2021
The first ever international tournament for the VCT and the tagline is Evolve or Die (?!) —
Ars Longa, Vita Brevis
Helper
Masters Berlin
Sep 9, 2021
Art is Eternal, Life is Short; The VCT goes unapologetically global —
The Art of Greatness
Helper
Champions Berlin
Nov 30, 2021
Ringing in the first ever Championship with the biggest campaign to-date —
Evolve or Die
Helper
Helper
Masters Iceland
May 23, 2021
The first ever international tournament for the VCT and the tagline is Evolve or Die (?!) —
Ars Longa, Vita Brevis
Helper
Helper
Masters Berlin
Sep 9, 2021
Art is Eternal, Life is Short; The VCT goes unapologetically global —
The Art of Greatness
Helper
Helper
Champions Berlin
Nov 30, 2021
Ringing in the first ever Championship with the biggest campaign to-date —
Evolve or Die
Helper
Helper
Masters Iceland
May 23, 2021
The first ever international tournament for the VCT and the tagline is Evolve or Die (?!) —
Ars Longa, Vita Brevis
Helper
Helper
Masters Berlin
Sep 9, 2021
Art is Eternal, Life is Short; The VCT goes unapologetically global —
The Art of Greatness
Helper
Helper
Champions Berlin
Nov 30, 2021
Ringing in the first ever Championship with the biggest campaign to-date —
VCT BRAND
Where Style Meets Sport
About this Archive
My work at Riot Games began with two small films for Worlds 2020, and ballooned into the creative direction for an entire esport. After hundreds of films, I thought it'd be nice to create an archive to catalogue as much of it as I can to look back on.
That said, I'm not strictly a film / campaign creative. Pre-Riot, my work was predominantly experiential digital and product design. Feel free to check out the full scope of my work at the following link.
About this Archive
My work at Riot Games began with two small films for Worlds 2020, and ballooned into the creative direction for an entire esport. After hundreds of films, I thought it'd be nice to create an archive to catalogue as much of it as I can to look back on.
That said, I'm not strictly a film / campaign creative. Pre-Riot, my work was predominantly experiential digital and product design. Feel free to check out the full scope of my work at the following link.